Take Action With Your RGV Online Marketing and
Your Local Business Website or Get No Results
In this Online Marketing World Your RGV
Local Business Website Needs to Get Noticed!
Your RGV (Rio Grande Valley) online marketing for your local business website depends on you to take action Today!
Let’s us talk about desire because you want your local business website or your online marketing business to succeed. It’s important to realize that you have to put the work in, or have someone else to do it for you.
Also, you have specialized training and knowledge in your field, and so many others have it as well, so isn’t it time that you connected with these individuals?
Lastly, getting ideas from these individuals, and thinking on how to better it for your online business, and then taking action.
There are 3 simple things that you have to do with your online marketing to create the results that you want.
To do this with any online business or local business website you need:
A strong desire to succeed with your online marketing efforts; know that you will make mistakes along the way…
Seek Help and/or get more specialized knowledge, sharing, and learning from leaders from all walks of life, and not just friends from the business next door.
Creating New Ideas from that specialized knowledge, your competitors, the groups that you are involved in, sharing, creating, asking for help, learning , helping and taking action!
Have a Strong Desire To Succeed
Robert Collier, the famous author, in his book, and I do recommend it, “The Secret of the Ages” writes,
“You may have anything you want, provided that you (1) know exactly what you want (2) want it hard enough, (3) confidently expect to attain it, (4) persistently determine to obtain it, and (5) are willing to pay the price for its attainment.”
People think they know what they want, but they do not question the mind hard enough, most are lazy butts. Sure they want more results, more business, more money, but if work is not done, or paid to be done for, what can be expected of it?
RGV Online Marketing And Your Local Business Website
Mistakes Will Be Made – Pick Yourself up and Learn from Them
It is important that you have a strong desire to succeed with your RGV online marketing for your Local Business Website or any online business venture. Know that you will make mistakes along the way with online marketing; but you have to start.
I have made them along the way myself…but that is another story for another time…
You can start with your blog/articles. These articles can be your thoughts within your niche, with keywords you think your potential customers are using and backed up with support from other authority sites with links to their sites, and also with links to your service pages, and placed in the proper category for those keywords, with LSI keywords as well.
You can also send them to to another page, if you like; you can create a link to a squeeze page/landing page.
If you need more information about (subject) <—make it clickable, and send them to a squeeze page, so you can get a subscriber and straight down to your funnel.
If you do not understand what a funnel is, I talk more about the 3 Simple Steps to Creating a Funnel to get a lead and a customer.
Other Online Content Marketing Ideas include:
What’s been going on with your business now
Case studies. Showing how something worked after doing a certain action, or trying to do something, and showing the results.
A How to Guide. In your industry, you provide a service, so why not give them something they can do or start doing on their own.
For example, if Joe the Auto Mechanic, owns an auto service, he can include a how to guide on changing the engine oil. He could also make it a downloaded report, so he can get a lead, and offer coupons to bring the potential customer into his business. But it can be for any service really, not just car repair.
The downloaded report will be sent via the funnel.
A Recent Event that you had or attended, and a short story about it.
Make sure to mention names, and let the individuals know, so that they can also share your content as well.
News Media Coverage, with video or without, and a short story about it.
There is a lot of work to be done, but it has to be started, and it all comes from you!
The good news is that it will get easier once you get started and continue…
Make your strong desire a habit. A good habit, and a good one for you to have. Your business will thank you for it later.
Earl Nightingale in his awesome book, the “Lead the Field,” said that the universe gives you what you want, if you do certain things in a certain manner.
And it’s giving it to you right now:
A lot of success – Or no success.
A trouble free life – Or troublesome life.
A no care in the world self – Or a world filled with worry
Believe me, it’s giving it to you…Because of how you do things.
It’s what your local business website is doing right now and you have total control of your online marketing and your online real estate; whether your marketing with free or paid traffic.
Well, there is no such thing as free traffic, because you will be trading in your time for that traffic. Unless you pay someone to get it for you, then it’s paid regardless.
And if you are paying for traffic, and I see a lot of local business websites using Adwords and Facebook Ads doing this wrong; get the specialized knowledge to better pay for ads.
Your business is costing you money because you play copycat like the other business owners. But this does require a separate post altogether, and I will include it in time. This will not be for everyone though, because, some businesses are actually doing it right.
What you have to do right now is create content and put it out there. Get seen, be known, become an authority in your industry with content marketing.
Your Online Marketing Starts With You
Online businesses and local businesses owners know that having a website is important; yet it’s important to market it.
Now it can be done through only friends or family, or by spreading the word through word of mouth marketing.
But what is more important than just telling your friends and family about it, is to tell them to share your marketing efforts.
For example, if you just got a website about health and fitness, let your friends and family know about it.
Tell them that you just created a RGV Local Business Website for your business or a new local business website in your area, and that you posted on Facebook, and you want them to share.
They will be happy to do it for you…Because this is your passion, your desire, and your new venture!
You Have to Start the Fire
It’s you that creates and then starts the ball rolling. So it’s not just word of mouth advertising any more. It will get seen by more people.
Have Video For Local Business Marketing
Do the same thing… As mentioned above!
If you have an email list, then share the new content with your subscribers, and ask them to tweet, share on Facebook, and their Google Plus Page.
If you have your buttons for people to share and join your page, then click to the share first. Start the fire.
When I create a website, I include social sharing buttons, also create those social accounts, so make sure you click them when you publish something new to your website!
Get It Out There. Share and Like Your Own Content and be Proud of It
If you are not proud of it, then you shouldn’t post it, and get back to the drawing board. As I said, mistakes will be made.
Seek Help and/or Get More Specialized Training…
Increase Your Online Marketing with Groups for Your Local Business Website
There is a short way to get what you want, and paint the perfect masterpiece, and that is from your desire, your specialized training, and the Group/or Groups you belong to – Your tribe!
When Matt Lee wrote this following article in on “What are Marketing Tribes” which is an authority site for HubSpot, ( Marketing Experts), he knew what he was talking about…
Seth Godin, wrote a whole book about it back in 2008 called, “Tribes: We Need You to Lead Us“
“If you think leadership is for other people, think again—leaders come in surprising packages.”
With that said: You must be willing to lead and follow
The Long Way to Online Marketing
You do what you do, and continue what you are doing; which is basically alone and nothing at all….
If you believe that having a website, which is important, is enough; well perhaps you need to better understand a simple process about online marketing.
Because there is a difference.
It’s like having a Burger Place in a busy street, next to the mall, or next to a school, and letting everyone know about it, or having it in the Nevada desert where hardly anyone comes, and you build it because you believe, “If you build it, they will come.”
Success or Failure is At Your FEET!
You have all the knowledge you need for your business, online marketing is a different setting though. What if you do not know something? Or want to know something?
Where would you go to grab that knowledge? That is where my customers find me…
Of course, some people call it Google and some even go to YouTube. But they do get answers.
Now imagine your customers searching for a product and/or service your business offers? Yes, you know that your customers are doing the same thing.
They search on Google, so isn’t great to have content that matches their search or even your videos on YouTube with keywords you provided for them to find you.
As a customer, would you go learn and seek that knowledge to learn more about it, use a product or a service because you found someone that helped you?
And if you are the business owner, have answers and solutions; would your customers grab that knowledge and then practically use it. In turn, you can continue to grow? Expand? And become more of an authority?
Or as a business owner – will you just use it to learn, and say, well, I know that….
I cannot lie on this one, I have done this plenty of times. As a business owner, I have looked at something, read over it, and attained the knowledge, yet never practiced it to be fluent in it.
So in the end, I just said, I know it or know about it; but when trying to replicate it, when I had to actually do it, I had to go back and relearn it; it was back to the drawing board.
Most of my knowledge does not comes from college (although I am currently going to school), or general instructions…It comes from paying to learn, paying for results, paying for tools, and learning something new to meet my goal. I take action.
So What Can You Do To Start Creating Results For Your Business Today?
Join the world that communicates because every action comes with people, through people and from people from all walks of life. Clutch that opportunity with both hands.
The opportunity comes to you if do something more than desire and hope. You have to start the fire.
Planning to do something at some point, when everything is just right, is not right.
That comes to those who venture out there and do something about it. As Brian Tracy put it it…
We have actually all listened to the expression “Knowledge is Power”. “What I think ares more profound is, “The Execution of that Expertise is Power”.
Successful individuals are not necessarily those who make the right choices constantly. No one can do that, regardless of just how smart she or he is.
When you have decided to take action, you will begin creating brick-by-brick towards your objectives, and begin to get comments or signals to inform you when you’re on the right course and/or when course corrections are needed.
As you take action and move toward your objectives, and constantly obtain new information that allows you to readjust your strategies in large and tiny means; then you are moving forward.
If every single action comes from people, through people and from people…isn’t not time you stared as well?
My Boxing Team
I had a boxing team. I made champions. You might be wondering, how does this apply to this post.
I had boxed for many years, many fights under my belt, so I had a specialized knowledge. And, although, a boxer fights alone in the ring, he is not alone during the training.
Everyone helps each other to become better fighters, learn to adapt, learn the skill, learn to win…
And we learned how to eat, sleep, drink and think boxing
There were times, that because of my boxer’s experiences, l learned a new technique, a better way of doing things.
I would see them fight, and I found a better defensive or a better attack mechanism to better suit them. But I was never alone.
I had my seconds to help me see what I didn’t see…and it’s important to have it.
This Happens in Local Online Business Marketing Too!
In fact, when Henry Ford was questioned in a court, from Napoleon Hill’s book, “Think and Grow Rich“,
Mr. Ford Was plied with many questions when he was called to the to the witness stand. He was called “an ignorant pacifist” and he sued against the paper for libeling him.
The attorneys asked Mr. Ford a great variety of questions, all of them intended to prove, by his own evidence that, while he might possess considerable specialized knowledge pertaining to the manufacture of automobiles, he was, in the main ignorant.
After answering questions of common knowledge, because he became tired of the silliness, the common questions, he just stated:
If I should really Want to answer the foolish question you have just asked, or any of the other questions, you have been asking me, let me remind you that I have a row of electric push-buttons on my desk, and by pushing the right button, I can summon to my aid men who can answer ANY question I desire to ask concerning the business to which I am devoting most of my efforts. Now, will you kindly tell me WHY I should clutter up my mind with general knowledge, for the purpose or being able to answer questions, when I have men around me who can supply any knowledge I require?
You have visited Facebook, and you have seen posts, from anything like “I’m at Joe’s Diner” to “Look what I cooked tonight.”
I log in as well, but mostly, to the groups that I belong too, where we have common goals, common ideas, common interests. We belong to a tribe of individuals that learn what others are doing to better market our efforts, to shortcut the success.
And you should as well, get involved with like-minded individuals.
Because they do not mind helping you….
After all, when you were interested in Online Marketing, something happened…
You discovered others doing the same thing, you started communicating, learning and teaching…it is there, and it’s there at your feet if you only succumb to that power that surrounds you, the desire in your heart, and the want to achieve now..
Create New Ideas From That Specialized Training and Take Action!
Your Local Business Website Depends on It!
You are not alone, if you do things right, and in a certain manner.
You are not alone walking among strangers, if you only reach out, and start the fire.
Making connections, from all walks of life, besides the business owner from across the street.
I have used twitter, for a long time, and the only reason I used it was because it belongs to Google, and just used it for indexing sites quickly for myself and my customers.
I cannot lie about that.
So it’s important for indexing purposes to create a Twitter account. And it’s important to post your new content to Twitter.
Yet, post content that can help people, make it shareable, and then start connecting.
Truth be told, all my connections were from people I had worked with, people that I had helped, and at time I had 67 connections since 2010 until now.
After talking to Mike Kawalu, it has never been the same.
At the time of this posting a few months later in 2016, I have over 1+K connections on my Twitter Account, to help and help me with my specialized knowledge, get more traffic to my site, and I am thinking of ways of how to better market my business, to everyone, not just local.
Who is Mike Kawalu
@theSocialQuant Social Media Twitter Marketing Startup driving businesses Leads & Sales!
Entrepreneur, Author & Inc. 500 Alum Sunday Family Guy & Beach Bum
With his instructions, I generated a new cover, a new image, and followed his instructions.
In fact, after reading his book that he shared with me, I learned a lot and have been implementing them. I kept asking for his opinion and he always replied…
I just started implementing twitter. As I mentioned, my only objective to getting a twitter account was to get indexed fast, and help customers get indexed fast, but there is so much more to it than that.
I have wrote a testimonial for his book, because it was an excellent guide for me to start on his startup guide to Twitter…And I have had other people sending me their books to review, based on my review to Mike’s book on Amazon.
As Mike Kawula says:
Make it a point to regularly look at what your clients are tweeting and to engage with and share that content. Trust me, any company that cares enough to be interested in my life and my opinions, not just my money, is a company that I want to do business with.
If you want to start on twitter, you have to check this guide out:
Twitter Marketing That Sells: How to Convert Your Twitter Followers into Business Dollars!
Who is Andrew Hunter
Owner @Pluginresults…Christian, Husband, Father, WordPress Plugin Developer/Marketer, – Passionate about teaching people how to run an efficient online business.
Andrew Hunter was a person I came in contact with when I wanted a solution for a membership site, I kept searching, and looking, and asking questions.
There were many choices, but then I saw an email about how his Membership Plugin would be the solution I was searching for, and better than the ones out there.
At that time, it had just launched, and I saw what it could do, so I purchased it. It was really a no brainer, because it was just launched, I got it a lower price than it is now, but it’s still very cost effective and powerful.
During his product launch, he created a facebook group that supported his plugin, and I am in there. He has created others that I still use.
They are worth it, but the group he created, we help each other in there as well.
There are many membership programs for your business, and I have seen a lot of them, but for the price and learning curve, the support, I don’t think none can compare to to his membership prorgram. I trust Andrew, and in his group, I have made many connections and we have helped each other along the way.
I charge an extra $200 for a membership site, because of my specialized knowledge.
If you are a DIY type of business owner, you can grab it here:
Membership Plugin For Your Business
Who is Damon Greene
Father of 2 teenage boys; started marketing in 2001.
He helped publish 2 books (one on IT project management and one on credit repair). He ran a small business consulting business, created top selling information products, generated over 300k leads in his career.
His main focus is Video Lead Generation nowadays and high level consulting programs, that has generated over 8 Million dollars in sales in the last 2 years using video lead generation strategies.
He has helped hundreds get started and improve in their businesses…
After doing affiliate marketing, and creating sites for myself to sell other people’s products, a friend had asked me to create a local business website for him. It didn’t take me long to find Damon.
He provided a quick run-through of what I needed to do, and it’s how I started with local business marketing.
And he has evolved more than that. He has tried different strategies and provided information on how to create online results with video…
Your Online Marketing is on You!
I took action from people from all walks of life, and you can too. When you connect to motivators and decision makers like I am.
They will give you more ideas on how to market your product or services…
You will have a desire to start doing, you will connect with other people with specialized knowledge; learn and take action.
And then you get to the last step, creating new ideas on how you can use it for your own local online business website.
Create, Generate, Get Results With Your Online Marketing
But never stop thanking or showing gratitude to the people that have helped you along the way.
It pays off in the end, let me tell you…
I guess, that is the fourth one I didn’t add …
I know this business because I have a strong desire, by keeping up to date with specialized knowledge, learning new strategies, and creating new ideas. You should as well.
Now I would like your feedback.
What are you doing with your online marketing? Have questions or comments? Add them below…
Don’t forget to share, some of your tribe members might enjoy this article.
Plenty of food-for-thought here, Carlos.
A strong desire to succeed … yes – this is of paramount importance. It keeps us going, because sometimes this can be a real grind!
You have gathered tremendous knowledge, skills and talents on your journey to building your online business! (like Henry Ford, you didn’t clutter up your mind with just general knowledge!). Your Execution of that Expertise is now YOUR Power!
Your article has got me thinking …..
Thank you for all the time and effort you’ve put into this, and also for sharing it with the online community.
To your amazing success, Carlos!
Thank you Susette for your comment. And yes, it is important to continue adding to the online community, just as you are doing.
I will message you soon, perhaps we can share more ideas together.