Video Marketing Works If Done Correctly!
When Is The Last Time You Watched A Video and Liked it?
Video Marketing works and it can be done is simple ways, and it creates engagement. Why miss out?
In his article, John Rampton on Forbes, stated:
This year has been called “The Year of Video Marketing,” as businesses find new, inventive ways to use the medium to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
If you create videos, you will be spread across the internet like wildfire, even if you don’t, when they search, they will find you.
I will show you more in a bit, for now…
As I mentioned before in a prior article about video marketing, it has to start on your site. But now you are leveraging other sites to create and redirect customers and prospects into your business.
The basic principle is this. Get Eyes To Your Offer, send them to a page where they subscribe to a free offer, oftened called a lead magent, and then present them with a real offer.
You do this to get them inside your business. Your job is to get eyes on your business, not to make money but to get them to know you and see what you have to offer through video marekting.
Of course, you have to offer real value, and you can, you have it in you.
Then your business will then start getting what it needs in your online video marketing strategy.
If you create a video, and get people to your business, wouldn’t it be worth it?
Wouldn’t the challenge and the hassle pay off for itself? You will create a number of things…
Provided you create certain things on your video. Those things will be discussed below:
- Your video, will be done, and it will be linked to your site, if done correctly
- Your Video, will have a call to action for those that are interested in learning more.
- Your Video will take your customers to your business, and in there, you will walk them through the process to purchase from you.
Now you can create any type of video, but get your content across all over the internet. For example, According to Wiki,
There are several ways to turn articles into videos. The most traditional way is by creating a powerpoint presentation of the original article, which is basically transforming the article text into an animated slideshow. Relevant pictures are then added to the slideshow and voice is recorded over each slide to create a voice-over narration for the video. Finally, the presentation is recorded using a screen capture software like Camtasia and the slideshow is now turned into a video that can be uploaded to a video sharing site like YouTube for sharing.
It doesn’t matter if you use YouTube, or Vimeo, or any other video players out there, but on the videos itself, they give you a way to share your video and post it. And this creates links.
So now, you can link your site to your Video Posting site, and have them visit you. And plus, that video will be out in the interenet for people to see, which will be outside of your site.
Grab that video and share it to Social Accounts, Web 2.0 accounts, and Directory sites
But always include a call to action in your video, and always tell them where to go. The video can go to a post on your site, a squeeze page, and then follow up traiing, but tell them where to go and what to do towards the end of the video, it’s how you start to get people into your business.
And Liraz Margalit on Entreprenuer says:
Whether it’s YouTube, Vine or integrated content — video has quickly become one of the most impactful ways to speak to an audience. According to a recent study by Usurv, if you want visitors to your site to share and interact with your content, delivering it via video is the best way to go. Consumers are 39 percent more likely to share content if it’s delivered via video, and 36 percent more likely to comment and 56 percent more likely to give that video a coveted “like.”
I know that business owners do not usually have time for this, I understand this. This is where we come in.
This is a video we created for our own business…
Imagine what we can do for you!
We have a team of models and voice over guys to help you out…
When you call us at (956) 970-8121, or Contact Us, we can talk. And in the talks we will drill you down, to get the most important offer to your business out there so you can get customers online to your business?
Video marketing, when done correctly and with the proper tools work! And you do want Brand Recognition on the interweb.
Have more inputs or comments, don’t hesistate, I like comments and feed back on video marketing…
Ht Carlos, while video marketing started to be important the last few years already, it is just now that it will become a necessity for every business if they want an effective and low cost advertising.
You are correct! It is becoming a necessity for a business to take advantage of the internet effectively and capture audiences, engage, build trust and brand their company.
What an excellent video you have here to illustrate the point how powerful video is as a marketing tool.
Thank you Mark.
Hi! Its Steven here from QSC. Video marketing is indeed the new trend and one of the necessity for successful growth of your business. Continue to make interesting ones and congratulations!
Thank you Steven….
Yes, and it takes a bit of time, but it’s all worth it in the end. Continue painting, creating, and sharing.
Great video Carlos.
I love you way you used the video to showcase your various styles.
Video Marketing is effective and is simply a MUST for any business.
Happy to see you caught that. The various styles I mean. And you are correct, a business needs videos on a website, especially on one that has gone stale. Most business owners get their website because, well, it’s important, but they don’t know what else to do with them. They get a webdesigner, their job is done, and everyone is happy. But the business owner doesn’t know that he can boost up sales with videos and other online marketing mediums.
I can’t agree with you more video marketing is hot now and it’s graph is just moving up every single year.Just check out the new selfies that are even taking people’s lives are all signs of how people are engaging with videos and how powerful it is.
I like your videos- they look all very professional. The duddle style mixed with videos is a great choice.
Thank you Jochen
I agree that videos are important in business.
People who use video seem to experience more success as it builds that know, like and trust.
Yes, video does provide many advantages as you mentioned above. Also creates different online real estate that stands on its own feet for the search engines and creates backlinks to your other online real estate.
I can see your point about using video for your business but I am not really very good at making them. That means I will have to spend a lot of time getting it at least half way right which will cut into my writing time.
I think rather than me being in the video I should try making some slides until I get into the ‘I can do it’ mode.
Thanks for the information.
Thank you Annette for your comment.
I understand that many people cannot do it or do not have the courage to do so. But, even if you create a powerpoint slide. Talk into the mic and present information as you read over the slide and provide extra which is not on the slide. You can use techsmith’s Jing to create the max 5 minute videos.
You can do it. I have faith in you. Get your “I can do it” mode on!